VCT Spotlight Series Pacific 2024
A Visual Identity in Motion
A key visual, background loop, transition and bumper for Spotlight Series Pacific, created by KAMELION through SOOP.
One identity, built to move
KAMELION created the key visual and broadcast graphics for VCT Spotlight Series Pacific 2024 through SOOP. The package extended one visual language into a background loop, an on-air transition and a bumper.
Magenta light cuts through a field of angular forms. Fragments gather around a central opening before the Pacific title settles into view. The sequence gives the identity a rhythm: an energetic build, a clear title reveal and a recognizable finish.
From artwork to a motion system
The key visual supplied the shared shapes, color and contrast for the motion assets. Light paths and fractured geometry carry that vocabulary through the bumper, while the final composition gives the tournament title a clear center.
The assignment covered the series key visual and its broadcast graphics extensions. SOOP was the project partner; this case presents the Pacific package.
- Key Visual Design
- KAMELION
- Broadcast Graphics
- KAMELION
- Motion Design
- KAMELION