Creative Direction & Design
The thinking that holds every discipline together — concept, art direction and design, from the first moodboard and key visual to show identity, trophy design and the final frame.
The thinking that holds every discipline together — concept, art direction and design, from the first moodboard and key visual to show identity, trophy design and the final frame.
Frequently asked questions
It covers the thinking before production: concept, art direction, moodboards, key visuals, storyboards, show identity and object design such as trophies. We then carry the idea through the rest of our studio, into CG, stages, broadcast graphics and installations. For Free Fire Pro League Season 6, the assignment covered the teaser and key visual, with character and set design shaping the world before animation began.
Yes. For the Dota 2 Bali Major 2023, working through IO Esports, our scope covered trophy design and production, the CG animation that revealed it, and the flight case and delivery to the event. Designing the object and its on-screen reveal together means the trophy reads well both in the hand and on camera. Tell us your event date early, as physical production needs lead time.
Yes. For VCT Spotlight Series Pacific 2024, through SOOP, we created the key visual and turned it into a motion system: a background loop, an on-air transition and a bumper built from the same shapes, colour and contrast. A show identity designed as a system works across stage, broadcast and social, instead of being redrawn for each channel by different teams.
Both. Creative direction often leads straight into production within our studio: CGI and motion, virtual production, stage design, immersive installations and live broadcast. The same team that sets the concept can follow it to the final frame, which keeps the idea intact. If you already have production partners, we can also hand over design files and guidelines for them to work from.
Yes. Much of our work comes through partners: we have delivered projects through IO Esports, SOOP, BYG, Media Garden and OREKA, as well as directly for publishers and brands. We can work under your agency’s lead, present to your client with you, or take the full creative brief. Tell us how you prefer to work, and we will fit our process to it.
Send us the brief: what you are launching, the audience, where it will appear, your deadline and any brand guidelines. Cost depends on how many concepts and rounds of development you need, the number of deliverables, and whether production follows. Email contact@kamelion.io or use Start a project, and we reply with questions and a scoped estimate.